NEXUS Program Marketing
The NEXUS program is a binational travel program administered by Canadian and U.S. inspection agencies that grants pre-approved travelers access to a dedicated commuter lane, allowing them to skip often lengthy queues at the U.S. - Canada border.
NEXUS opened at the Peace Arch/Douglas and Pacific Highway ports-of-entry between B.C. and WA State in June, 2002. NEXUS is the successor to the popular PACE and CANPASS cross-border travel programs, which were closed September 11, 2001.
The Whatcom Council of Governments (WCOG), working closely with Canada Border Services Agency and U.S. Customs & Border Protection, marketed the NEXUS program to Lower Mainland, BC and Washington State residents through advertising, promotional activities, and by developing an informational website.
WCOG provides getNEXUS.com, a website with information about NEXUS and links to program applications, hours of operation, and other program-related resources. The marketing project promoted the website through advertisements, signs at the border, and on the internet.
This project began fall, 2002, and was completed December, 2003.
For more information abobut the NEXUS program, visit the website: getNEXUS.com
Project Funding
Estimated total: $129.750 (USD) - Provided by U.S. Federal Highway Administration.
